' About Carneros Club : Roche Winery
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Roche Winery
122 West Spain Street
Sonoma, CA 95476

(707) 935-7115
(800) 825-9475
(707) 935-7846 fax

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About Carneros Club

Our family would like to invite you to become a member of our wine club, the Carneros Club at Roche Winery!

The Carneros Club allows our customer to receive our award-winning, handcrafted wines right at their doorsteps at a great value. All of the wine sent to Club members are carefully selected and many are not even available to taste in our Tasting Room!

Carneros Club members are treated to several member-exclusive benefits, not to mention member-exclusive discounts on our wines, on Tasting Room merchandise purchases, and to receive unique discounts when our club members hold private events at our winery. Our family takes pride in making some of the best wines in Carneros. Now remember…we honor the tradition of not distributing our wines to stores just so you and your friends can enjoy a unique, hard-to-find product. We hope you agree that the Carneros Club is a great way for our family to share these award-winning wines with you, our loyal customers, on a regular basis.

How our club works…

  • Winemaker’s Selection: Three (3) bottles will be shipped to you four (4) times per year at a 20% discount*. Shipments may include current wines, new releases, library releases or winemaker member-exclusive wines. Only Roche wines produced and bottled at our family-run winery to be included in shipments!
  • Sweet Wine Club: Six (6) bottles will be shipped to you two (2) times per year at a 20% discount*. Sweet Wine Club shipments only include sweet and dessert wines. Again, only Roche wines produced and bottled at our family-run winery to be included in shipments!
  • Members may request to pick up their wines at the winery (within 30 days).

Members pay…

No initiation fee to join, and no cost to end your membership! Cost of each Winemaker’s Selection shipment of 3 bottles will range from $70 to $95, each Sweet Wine Club of six bottles to range from $90 to $135 (excluding shipping, handling and applicable taxes).

Member benefits to include…

  • 20% discount on the wines in each quarterly Club package
  • 15% discount* on all current release wine purchases, whether made at the winery or ordered to be shipped to you – save the very same day you join the Club!
  • COMPLIMENTARY invitation for you and one (1) guest to attend and enjoy free food, wine tasting, and barrel tasting at our annual Winery events including:
  • Pre-Spring Fling (Winter / Spring)
  • Invite-Your-Friend-to-Roche Weekend (Summer)
  • Post-Harvest Party (Fall)
  • COMPLIMENTARY four (4) glasses of wine every (3) months included with each package – invite your friends for a glass of wine before dinner on our patio or in our tasting room! (Note: one glass per person per visit. Club member must be present.).
  • Ability to SUBSTITUTE wines within the same shipment (i.e. you just pay the difference in the cost of wine)! If you don’t like a wine we’re shipping you, just tell us which one in the shipment you’d like in its place and we’ll substitute it!
  • Complimentary Non-Reserve wine tasting for you and up to three (3) guests in our Tasting Room.
  • Discounts on private events (weddings, corporate meetings, catered dinners or lunches) on our winery grounds or at our Tasting Room.
  • 10% discount on all non-wine merchandise found in our Tasting Room.
  • Winemaker’s notes describing how our wines are crafted and insights into our vineyards.
  • Quarterly newsletter with advance notice of new releases and library releases.
  • Delicious wine pairing recipes from Mara Roche.
  • Carneros Club exclusive events.
  • Email notification of new releases in our Tasting Room, Carneros Club member-only sales and events, and shipment dates / when pick up is available.

* Note: Club discounts are not in addition to other promotions / discounts. Futures wine purchases are excluded. The Carneros Club discount is effective immediately with the receipt of your first shipment. Roche Winery reserves the right to change the design and benefits of the Carneros Club at any time.

How to join…

To join our Carneros Club, click the button below. After joining the Carneros Club, we will email your membership information and additional details. Your credit card will not be charged until the time of the next shipment.

Winemaker's Selection

Sweet Wines

Club news & events …

For the latest club events and news, click on “Carneros Club News” on the top menu or subscribe to receive our email eNewsletter.

For more information or questions…

Please call us at 1.800.825.9475 or e-mail us.

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