Futures Program

Attention fellow enophiles! Would you like to enjoy some of the best wines Sonoma has to offer at a substantial discount? You can do just that by purchasing a case or more of futures wines* from the Roche family each year. In addition, your purchase of our futures wine* entitles you to a complimentary invitation to attend the best end-of-the-summer party in Sonoma – the Roche family’s annual Futures BBQ.

Futures are not available for purchase on our online store.  Please contact us to join the Futures Program and purchase your Futures selections.

2026 Futures

Now available! Futures wines are sold before bottlin at a significant discount. Once the wine is bottled, we will reach out to arrange shipment or pick up of the wine.

2026 Sparkling Brut Rose $32.50/btl, $390/case ($600/case retail when bottled)

2026 French Oak Chardonnay $27.92/btl, $335/case

2026 America Oak Chardonnay $26.25/btl, $315/case

2025 Tipperary Pinot $31.67/btl, $380/case ($720/case retail when bottled)

2026 Longford Pinot $31.67/btl, $380/case ($720/case retail when bottled)

2025 Reserve Merlot $31.67/btl, $380/case ($720/case retail when bottled)

2025 Cuvee Genevieve $60.00/btl, $360/6 bottle lot

2025 Futures

2025 Sparkling Brut Rose $35.83, $430/case ($600/case retail when bottled)

2025 French Oak Chardonnay $31.25/btl, $375/case

2025 America Oak Chardonnay $29.58/btl, $355/case

2025 Tipperary Pinot $36.66/btl, $440.00/case ($720/case retail when bottled)

2025 Longford Pinot $36.66/btl, $440.00/case ($720/case retail when bottled)

2025 Reserve Merlot $36.66/btl, $440/case ($720/case retail when bottled)

2024 Cabernet Sauvignon $41.16/btl, $590/case ($900/case retail when bottled)

2024 Cuvee Genevieve $66.67, $400/6 bottle lot

Each year in August, during the long-anticipated release of our current vintage, we begin to offer the next year’s vintage at significant savings of 45% - 55% off the eventual retail price. These futures wines are sold, by definition, while the wines are still aging in the barrel. Therefore, our futures customers purchase these wines months before they are bottled at a significant discount and, then, following the bottling, the customer’s personal account manager will arrange shipment or customer pick up of the wine. We literally have thousands of long-standing customers across the country who have been faithfully purchasing futures wines from the Roche family every year – many since our first release in 1988.

Your purchase of Roche Futures* will also net yourself and a guest an invitation to one of our most anticipated events of the year, the Roche family’s annual Futures BBQ! At the catered BBQ lunch you will feast on our famous barbequed noble leg of lamb, dance to live music, have an opportunity to meet and chat with our winemaker and Roche family members, enjoy an amazing party nestled among the family’s scenic Carneros vineyards, and of course…the wine is flowing!

The Roche family welcomes you to visit our Sonoma winery to taste the latest vintage!  You are always welcome to stop by our downtown Sonoma tasting room for a barrel tasting (available seasonally).  However, we strongly encourage you to make an appointment and arrange a tour with one of our friendly and knowledgeable staff at our Carneros winery facility (reservations required, black out dates apply).  Please contact us to schedule your appointment.

Futures are not available for purchase on our online store.  Please contact us to join the Futures Program and purchase your Futures selections.

* Note: To participate in our Futures Program and be eligible to receive an invitation for yourself and one guest to our highly-anticipated annual Futures BBQ lunch and/or Winemaker Dinner you must purchase the following:

• 1st Year Futures Customer*:  Purchase of one (1) case of Roche futures entitles you to an invitation for you and a guest to our August Futures BBQ and to the Winter Pick Up Party. A five (5) case Roche futures purchase entitles you and a guest to an invitation to our annual Roche Winemaker dinner.

• 2nd Year and all Subsequent Year Futures Customers*:  A two (2) case purchase of Roche futures per year entitles you and one guest to an invitation to the August Futures BBQ and to the Winter Pick Up Party. A five (5) case Roche futures purchase entitles you and a guest to an invitation to our Roche Winemaker Dinner